Specialty Care Campaign
While staying true to the brand colors, this campaign aimed to convey a sense of authority and confidence, positioning Marshfield Clinic as “the specialty experts.” Employing all uppercase fonts and a bolder design approach allowed me to push the brand’s boundaries while upholding its core identity. Additionally, I produced all print, out-of-home (OOH), and social media assets for this campaign.
Specialty Booklet Design
I designed these booklets as part of the Specialty Campaign. These physician guides covered Neurology, Women’s Health, Orthopedics, and Cardiology.
Specialty Care Campaign Concept
In this design concept, I pushed the boundaries of the brand to promote Orthopedics, Cardiology, and Neurology. I used fun photos and employed catchy phrases, such as “All Heart” for Cardiology, “Mindful” for Neurology, and “Hipster” for Orthopedics. This gave the campaign a lighter, warmhearted feel.
