Where Hope Becomes a Reality Campaign
I led the ideation, design, and development of Marshfield Clinic Research Institute’s “Where Hope Becomes a Reality” campaign, overseeing the creation of all print and digital assets, including animated display and social ads. This campaign aimed to establish a unique brand identity for the Research Institute, distinct from Marshfield Clinic’s. The choice of a vibrant color palette alongside a poignant portrait was intended to emphasize the core campaign message: “Where hope becomes a reality.”